This was going to be another worked-up, serious-faced, lengthy post discussing language, words, and the wording worders who mangle them.

Languages change. Given this, one has to adapt, keep up, or risk not making sense. This is an individual thing, though, and attempts to impose orthodoxies on others should be resisted. Words can be keys or cages. It is advisable to use them carefully.

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One could aim at least to see when familiar or habitual ways of saying things might cause confusion or upset – are not developing anything.

Contexts change too, and the importance of being aware of this was exemplified in the recent revelations of English soccer administrator Richard Scudamore’s infelicitous emails as seen in the Mirror, also reported on BBC, in the Telegraph, etc.

The Mirror’s headline:

England football supremo Richard Scudamore made sexist slurs in a string of emails to soccer pals

To recap, briefly: British man in his 50s, father of five, former Head Boy of his school, former law student, and footballer, turns out to be a Bantersaurus Rex. Imagine our surprise!

With a strange next step in the process of “whistle-blowing”, former temporary PA Rani Abraham had passed the sorry dossier of shame to the Daily/Sunday Mirror.

The Mirror website updates its links frequently, but when I first saw the “sexist slurs” article, it was juxtaposed with this in the sidebar:

Sexy selfies of the week! Bikinis, bums and boobs – we’ve got it all right here

"Uh... jiggle?"

At that point I stopped getting worked up and started giggling.

tl;dr:
Languages change. Contexts are important. Keepy-uppy.

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